Why is aspect-ratio important?

Images are automatically matched with products according to their aspect ratio. 

Wait... what? An aspect-ratio? What is this?

An image's aspect ratio is the ratio between its length and its width.
A "landscape" style image is an image which length is longer than its height, and a "portrait" style image is an image which height is longer than its length.

Why is it important?

Because if we try to place a landscape style image on a portrait style product (such as a phone case, for example), the image will not appear on the product correctly, as seen in the next illustration:

The good news is that you don't need to worry about matching images with products, as Artigram does this for you, automatically, based on the aspect-ratio of the images you upload.

For more information we recommend read "How do I create products with Artigram?"